BDA Sports Marketing

BDA Sports Management’s marketing division is the only group in the industry exclusively dedicated to athlete marketing. By focusing on the complete development of the player-brand, we allow our clients to maximize their off the court earnings and reach their full marketing potential. At BDA, we determine and increase athlete marketability through our athlete marketability formula:

Athlete Marketability=
(Talent+Success) + (Integrity+Charisma)

We increase athlete marketability through comprehensive strategic plans crafted for each individual client. We focus on the critical levers: community relations (CR) to help our clients give back, public relations (PR) to tell our clients’ stories, fan relations (Digital Marketing) to build and strengthen fan loyalty and sponsor relations to increase off court earnings.

Our Mission Statement:
To build, maintain and protect our clients’ brands

Our Goal:
To identify, build, energize and reward RAVING fans. Fan loyalty is the key to reaching our marketing goals.