Rajon Rondo Joins The Undefeated for Town Hall Discussion in Chicaho



ESPN’s The Undefeated held a town hall discussion in Chicago last month that aired on ESPN, opening a candid dialogue about violence plaguing the nation.

“His & Hers” co-host Jemele Hill moderated the panel titled “An Undefeated Conversation: Athletes, Responsibility and Violence,” focusing on athletes, their experience with violence and police and the responsibility to act.

New Chicago Bulls point guard Rajon Rondo took part in the conversation addressing athletes’ responsibility to influence social issues and the importance of athletes giving back to their communities, which is exactly what Rajon has done over the past year, becoming a mentor to several young boys from Chicago’s East Garfield Park neighborhood.

“I knew I wanted to touch youth,’ said Rondo, who explained to the audience that he got involved with the Chicago kids before he was traded to the Bulls in July. ‘I wanted to touch young men in particular and help show them there is a way to get out and there is hope. I don’t think I would be where I am today if I didn’t have certain mentors in my life.’”

Danny Green & Patrick Beverley “Do The Dew”

Danny Green and Patrick Beverley continue their work with Mtn Dew as they gear up for next season.  Stay tuned as the new campaign launches this fall.



Wiggins & Noah Help Adidas Launch New Clothing Line

Joakim Noah and Andrew Wiggins were on hand in New York City with adidas to launch the company’s new clothing line, Athletics, on August 30. The star-studded event revealed adidas’ new “performance-based lifestyle apparel” line that is focused on merging the casual style look and feel with in-game performance enhancement.

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Rio 2016 Olympic Games: Medals & Highlights



Klay Thompson (left) added Olympic Gold Medalist to his resume as Team USA’s men’s basketball defeated Serbia in the final game 96-66 on August 21, to win the Gold at the 2016 Olympic Games in Rio de Janeiro. Throughout the tournament Thompson averaged 9.9 points, 2.5 rebounds and  1.6 assists, most notably scoring 30 points in one game vs rival France.  A 2014 World Champion with Team USA, this was Klay’s first  Olympic Games.

Matthew Dellavedova (center) and the Australian men’s basketball team sadly fell just two points short of winning their first-ever Olympic medal at the 2016 Rio Olympic Games, finishing fourth. However, there were some very promising signs for the future of the “Boomers,” beginning with a win of their first game of the Olympics for the first time since 1996. In his second Olympic Games, Delly finished as the overall leader in in number of assists in a single game (13), second in total assists (56), and second in average assists per game (7).

With the first-ever Olympic Games in South America, Nene (right) and Team Brazil were honored to host the 2016 Games.  ”When I hear the words ‘Olympic Games’ I think about the best sports tournament in the world. It’s a competition where only the top athletes compete. Knowing that we will be playing at home is a privilege…”


Nike: Unlimited Airtime with Zach LaVine and Aaron Gordon


Zach LaVine and Aaron Gordon defy gravity with their “unlimited airtime” as they were featured in Nike’s ‘Unlimited’ campaign that was released this summer, coinciding with the 2016 Olympic Games. In the ad, the duo works together to make a ‘crash test’ basket as the campaign focuses on athletes and individuals alike pushing their limits to reach their maximum potential.


Andrew Wiggins Launches New Signature Adidas Shoe



Andrew Wiggins launched his new signature adidas Crazy Explosive shoe in late July. Featuring his personal branding on the tongue of the shoe, the unique design of the sneaker garnered much media attention.

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Aaron Gordon Hosts 1st Annual Dunk Fest

Aaron Gordon Dunk Fest 2016 in Venice Beach, CA

Aaron Gordon Dunk Fest 2016 in Venice Beach, CA

On July 10, Aaron Gordon hosted his first annual Dunk Fest at the Venice Beach basketball courts. As this year’s NBA Slam Dunk runner up, Gordon was eager to bring together some of the best professional dunkers in the world to compete for a grand prize of $5,000. This event, sponsored by ZTE, was a massive success, as hundreds of fans showed up to witness the likes of Chris Staples, Kenny Dobbs, Jordan Southerland, Michael Purdie, Li Weihao and Nick Ross.


Steve Nash Foundation Hosts Annual Soccer Showdown in NYC



The Steve Nash Foundation hosted its annual soccer showdown in New York City on June 22 where NBA stars and soccer legends competed in a friendly soccer game to raise funds for underserved children and benefit needs services for kids across the U.S. and Canada.  This year the Steve Nash Foundation Showdown was headlined by U.S. soccer great Landon Donovan. The Showdown, which brought out the likes of Kevin Durant, C.J. McCollum and actor Jason Sudeikis, was a massive success and Nash’s squad came out with the win.

Delly Partners with Panera Bread


Matthew “Delly” Dellavedova teamed up with Panera Bread for an exciting promotional partnership that included hosting a “Dinner With Delly” for a lucky sweepstakes winner earlier this spring.  As part of this campaign, Panera partnered with the Boys and Girls Club of Greater Cleveland.  Every time the “Delly Pick” menu item (the Sierra Turkey Sandwich) was purchased, a portion of the proceeds was donated to the organization. Read the rest of this entry »

Matthew Dellavedova, the Coffee King of Cleveland?


It’s LeBron’s town, sure. But with his own coffee line (G’Day Mate), the 25-year-old Cavaliers guard from Australia is attempting to leave his mark on Cleveland. And it all started because of a little (and perhaps inadvisable) coffee-related pre-game ritual.



On the east side of the Landmark Office Towers building across from Quicken Loans Arena in Cleveland,

there’s a 10-story banner of LeBron James hanging, where the prodigal son of Akron has his arms spread

out, wearing a jersey that reads CLEVELAND where the player’s name is usually stitched. This is LeBron’s city, Cleveland on his back, his brand fortified by a billion-dollar lifetime deal with Nike.

Two blocks east from where LeBron’s image towers over downtown Cleveland is a bar called A.J. Rocco’s—a bar by night and a coffee shop by day. Inside there is a small coffee stand with various blends featured by Cleveland Coffee Company, a coffee brand founded in 2001 by Brendan Walton, a 50-year-old native of the city. On the shelf, there’s one particular coffee package that stands out. It’s called G’Day Mate, and it features the face of Matthew Dellavedova, above a jersey that reads DELLY at the front. The brand isn’t anywhere close to approaching a billion dollars, but LeBron’s unlikely sidekick from last year’s Finals is cultivating his own kind of following in Cleveland.

The origin of Dellavedova’s local coffee brand started in Game 3 of the NBA Finals last year, when a depleted Cavs team took a 2-1 series lead over the Warriors thanks to 20 points from their 25-year-old Australian guard, who was thrust into the spotlight after injuries to Kyrie Irving and Kevin Love. The Cavs were suddenly two wins from a championship. But Dellavedova suffered from dehydration in Game 3 and was taken on an ambulance to the hospital for an IV. Before Game 4, Dellavedova announced he would refrain from a pre-game ritual he’s had since his rookie season in the NBA: a cup of black coffee an hour and 15 minutes before tip-off. Read the rest of this entry »

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