Bill Sanders
As Chief Marketing Officer for BDA Sports, Bill brings experience from the entertainment industry to help athletes project and maintain a polished image, which helps maximize endorsement opportunities. Bill believes the key to effective player marketing is the formulation of a long-term player/brand strategy, which includes a substantial commitment to community involvement, a proactive media relations plan and the pursuit of appropriate corporate partners. Bill and his staff are dedicated to the development of individual marketing strategies that highlight each player's strengths, talents and interests
Bill earned his MBA, with an emphasis in Marketing, International Business and Entertainment Studies, at UCLA in 1998. He earned his Bachelors of Arts in Political Science from