Marketing and Public Relations
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BDA Sports: The industry leaders in sports marketing: The BDA marketing department has been referred to as “the most aggressive marketers in the industry.” Of course our clients get the very best shoe and trading card deals available. Our clients are among the highest endorsement earners in the NBA because we focus on much more than the standard deals.
At BDA, we take a big-picture approach to marketing. By focusing on the complete development of the player-brand, we allow our clients to maximize their off the court earnings. We do this through the “BDA Player Name Brand Process.”
We begin with a focus on community. We believe that sponsors are much more willing to work with athletes who are making a difference in the community. We align our players with local organizations who focus on causes that matter to them. We then focus on PR. Our relationships with print and broadcast media allow us to help the public become more aware of our clients. Finally, we focus on endorsements. We identify potential partners in relevant local, regional, national and global markets.
This approach has helped us develop endorsement opportunities between our clients and such high-quality sponsors as: Nike, Reebok, Adidas, McDonald’s, Visa, Radio Shack, Gatorade, Pepsi, Sprite, American Express, Clearly Canadian, Apple Computers, EA Sports, Seville Watch Corp. and others.
Click here to view BDA Sports Public Relations
